Dealers Must Rethink How They Sell Electric Cars with Pete Berkey

Scott Case sits down with Pete Berkey, General Manager of Lee Johnson Kia in Kirkland, Washington. This dealership is posting 30–40% EV sales penetration at a time when some of the industry is still in the single digits. Pete shares what's really happening on the ground: the split between EV6 and EV9 buyers after the $7,500 federal tax credit expired, Kia's decision to scale back EV builds and increase Telluride production by 50% in 2026, and why he believes the EV3 could open the market to buyers who've been priced out. His take on EV sales training (modeled on the Apple Store) is worth the watch alone.Topics covered: EV sales trends, Kia EV lineup, federal tax credit impact, EV leasing, EV3 preview, dealer training, used EV market, EV infrastructure.