Dealership Leaders: Don't Believe Your Own Nonsense

Todd Bachman joined Florida Coast Equipment in 2006 as a salesman. Today he's the President and CEO of the largest Kubota dealership in the nation, with 14 locations across Florida.In this conversation, Todd talks about what it actually took to get there. The growth from three locations to 14 wasn't clean — 60% turnover during the acquisition period, a culture that was saying the right things but missing the process to back it up, and a leadership style that had to completely change along the way.Todd is candid about what he got wrong early, how he thinks about building teams that can challenge him, why Florida Coast almost never builds showrooms, and what it means to deliver superior customer service and unrivaled product support as a non-negotiable every single day.His closing advice is the kind of thing you'll want to write down.This is Episode 2 of Dealership Leaders — a SATISFYD podcast series featuring real conversations with the CEOs, Presidents, and executives driving the heavy equipment industry forward.Learn more about SATISFYD at satisfyd.com