Dealing with ’big name’ CEOs

In this episode of How to Cover Money, co-hosts Micki Maynard and Mark Remillard look at a nerve-wracking subject for many young journalists: interviewing big-name business leaders. They offer some advice on how to lay out an interview strategy, how to make the most out of short and long interviews and how to ask the super tough questions CEOs may not want to answer. The episode includes tips on making connections to get your interviewee to relax and how to effectively end the interview.