EPISODE · Feb 8, 2023 · 41 MIN
Dealing with Influencers and Cannabis Products w/ Scott Jennings
from The Influence Factor by The Influencer Marketing Factory · host The Influencer Marketing Factory
On this week's episode of The Influence Factor, Scott Jennings, CEO and Co-Founder of Pantry Food Co., a cannabis-infused edibles company, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory. Listen in to this week's episode to hear how highly regulated industries are overcoming marketing challenges and how influencers are proving to be a solution in the cannabis space! 🔥 Subscribe to our YouTube channel 🚀 Start Your Next Influencer Marketing Campaign Pantry website: https://pantryfoodco.com IG: Pantryfoodco.us - Twitter: https://twitter.com/pantryfoodco 🎙️ Want to be a guest? Apply here: http://bit.ly/3KYVEHD Show Notes: (01:51) - Scott’s background and story (04:26) - Key career takeaways (08:44) - Interpersonal relationships and behaviors (10:20) - Trends within the cannabis industry (15:43) - Monumental pivots at the beginning (22:00) - Cash flow (24:29) - Marketing cannabis (27:17) - SEO strategy (28:35) - Content creators (31:05) - Trust and authority in the cannabis space (36:35) - Identifying ideal persona and influencer (39:02) - The higher purpose
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Dealing with Influencers and Cannabis Products w/ Scott Jennings
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