Dean Halfpenny - Managing Director Prima Systems

In this episode, Faith Abu Do sits down with Dean Halfpenny to explore the challenges and opportunities facing today’s construction industry. Dean shares his personal journey from a non-academic background to a thriving career in the trades, highlighting the value of practical skills, adaptability, and resilience. Together, they discuss the need for earlier vocational training, better support for neurodiverse workers, and strategies to attract younger generations into a physically demanding industry. The conversation also looks ahead to the impact of AI and the cultural shifts needed to improve the perception of trades and secure the sector’s future.Support the show