Dear Priscilla: WTF is an SSI Score?

In the “Dear Priscilla” series, host and Little Bird Marketing CEO Priscilla McKinney, along with Executive Director Ashley Le Blanc provide answers to the sometimes-weird, oft-embarassing marketing questions that everyone has — and everyone is afraid to ask.  This episode is all about LinkedIn’s SSI Score. What is it? Where does it live in LinkedIn? What is it used for? If your SSI score is low, can you pay half a million dollars and still get into a top university? The SSI Score (Social Selling Index) is an indicator of how strong LinkedIn thinks your personal brand on LinkedIn is. Priscilla believes it’s important, but only to an extent.  “Once you hit 70 as a score, maybe 75, I don’t think the score matters anymore.” The good news is that if you are doing the things you should be doing on LinkedIn anyway, your SSI score will reflect that. Those things include publishing content regularly, commenting on other people’s posts, interacting like a normal human being in a social setting - as Priscilla summarizes, “Get out of the mailbox and into the feed!” This episode contains tons of immediately actionable behavior shifts, insights and tricks to improve your LinkedIn connectivity, interactions, and social selling - and that is what the SSI Score is all about. For a more in-depth look at the SSI visit bit.ly/lbm-ssi.  Little Bird also has a plethora of additional blogs and resources on this topic.   Do you have a burning question about marketing that you’ve been too afraid to ask? Send inquiries to [email protected] - we’re making a list (and checking it twice) for future episodes, and we value your input.