Dear Rach & Soph season 2, episode 11 - All about BookTok

BookTok is now an entrenched part of bookselling and publishing - it is not a temporary glitch, as it may have appeared to be during the pandemic when readers were looking for escapism. The genres that are at the core of BookTok - romance and romantasy - remain popular, and may have been said to have increased in popularity. Certainly TikTok isn’t going away and nor is #booktok.Rach and Soph wanted to find out more about the phenomenon from someone who has been involved in it for a while: Sophie's colleague Claudia, who works in book marketing. Claudia was a BookToker before she started working in publishing and she is still a reader of books that are popular on BookTok, as well as making content for that audience. Therefore she is eminently qualified to talk to us about the phenomenon: what it is, what it means, who it’s for and more besides.For more about Rachael Johns: https://www.rachaeljohns.comRachael's latest book is Outback Reunion (2024)For more about Sophie Green: https://sophie-green-author.comSophie's latest book is Art Hour at the Duchess Hotel (2024)For more information about Rachael Johns: https://www.rachaeljohns.comFor more informationabout Sophie Green: https://sophiegreenauthor.comSubscribe on Spotify Subscribe on AppleSubscribe on YouTube Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

BookTok is now an entrenched part of bookselling and publishing - it is not a temporary glitch, as it may have appeared to be during the pandemic when readers were looking for escapism. The genres that are at the core of BookTok - romance and romantasy - remain popular, and may have been said to have increased in popularity. Certainly TikTok isn’t going away and nor is #booktok.Rach and Soph wanted to find out more about the phenomenon from someone who has been involved in it for a while: Sophie's colleague Claudia, who works in book marketing. Claudia was a BookToker before she started working in publishing and she is still a reader of books that are popular on BookTok, as well as making content for that audience. Therefore she is eminently qualified to talk to us about the phenomenon: what it is, what it means, who it’s for and more besides.For more about Rachael Johns: https://www.rachaeljohns.comRachael's latest book is Outback Reunion (2024)For more about Sophie Green: https://sophie-green-author.comSophie's latest book is Art Hour at the Duchess Hotel (2024)For more information about Rachael Johns: https://www.rachaeljohns.comFor more informationabout Sophie Green: https://sophiegreenauthor.comSubscribe on Spotify Subscribe on AppleSubscribe on YouTube Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on November 16, 2024.

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