EPISODE · Apr 18, 2021 · 55 MIN
Death of a (Whole) Salesman
from Internal Use Only · host Dan S.
Send us Fan MailChristopher Norton, Director of Marketing at Potomac Fund Management, joins today's podcast to talk about his blog titled "Death of a (Whole) Salesman." Is the traditional wholesale model dead? He details how his firm has nearly tripled in AUM by focusing more on marketing & communication, and less on outbound sales activity. A must-listen for internal/external wholesalers, sales managers, desk managers, and product managers looking to scale AUM.https://www.wealthmanagement.com/marketing/death-whole-salesmanhttps://potomacfund.com/podcast/https://potomacfund.com/about/copaflyer/Support the show
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Death of a (Whole) Salesman
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