Death of the influencer - on relatability and the shift towards more meaningful content

Sit down with Zara on the bus to talk about the shifting landscape of our for-you-pages and home-feeds. It seems as though we are moving away from the overly curated, typical influencer content and towards more educational, insightful, and relatable content. Are we just sick of being sold things or does this relfect a wider societal shift? Let's talk...