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Debating fresh data on hyper-personalization, CX, and content strategy - with Mathew Sweezey episode artwork

EPISODE · Feb 28, 2021 · 1H 8M

Debating fresh data on hyper-personalization, CX, and content strategy - with Mathew Sweezey

from Busting the omnichannel - enterprise hacks and chats · host Jon Reed

Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challenging topics around the myths of AI, flaws in employee experience rhetoric, and B2B versus B2C. It was an intense and revealing convo, one where I had no idea how much we would agree or disagree. Yes, you can get Busting the Omnichannel on iTunes.

What this episode covers

Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challenging topics around the myths of AI, flaws in employee experience rhetoric, and B2B versus B2C. It was an intense and revealing convo, one where I had no idea how much we would agree or disagree. Yes, you can get Busting the Omnichannel on iTunes.

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Debating fresh data on hyper-personalization, CX, and content strategy - with Mathew Sweezey

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This episode is 1 hour and 8 minutes long.

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This episode was published on February 28, 2021.

What is this episode about?

Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily)...

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