Debunking ABM Myths with Latane Conant of 6sense

In this episode of SaaS Half Full, we're talking to Latane Conant, CMO at 6sense, about all things ABM. Latane is working to demystify the truths and myths around ABM to figure out what makes for truly good marketing. What does she say is broken in today's prospect journey? When modern B2B buyers want to stay anonymous, how do marketers cater to them? Listen in as Latane also shares what she sees as the future of the CMO role and how it impacts the sales vs. marketing conversation. Connect with Latane: https://www.linkedin.com/in/latane-conant  Learn more about 6sense: https://6sense.com/  Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/  Learn more about BLASTmedia: https://www.blastmedia.com/