Deburring Radicals into Hegemony's Mascots

The provided text explores how hegemony neutralizes revolutionary figures and movements by "deburring" them, transforming dangerous ideals into harmless, commercialized symbols. It explains that instead of outright crushing dissent, the system often rebrands revolutionaries like Martin Luther King Jr., Malcolm X, and Che Guevara, emphasizing palatable aspects while erasing their more radical or threatening messages. This process extends to religious figures such as Francis of Assisi and even Jesus, whose revolutionary teachings are replaced with sanitized, sentimentalized images that pose no threat to the established order. Ultimately, the text argues that this domestication of danger allows the system to absorb and commodify potential threats, turning them into "mascots" or consumer products rather than instruments of change.