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Decanter Editor in Chief Chris Maillard on refreshing Future’s wine brand for its loyal readers episode artwork

EPISODE · Jun 7, 2021 · 44 MIN

Decanter Editor in Chief Chris Maillard on refreshing Future’s wine brand for its loyal readers

from The Publisher Podcast by Media Voices · host Media Voices

In this week's episode we hear from Decanter's Editor in Chief Chris Maillard about the challenge of refreshing Future's newly-acquired wine brand - without alienating its incredibly loyal readership. In the news roundup we discuss whether local news has reached a turning point, ask if we'd pay for Twitter Blue, and laugh at Trump closing his blog due to low readership. Chris fills in for Peter in the outro, to mixed success.

What this episode covers

In this week's episode we hear from Decanter's Editor in Chief Chris Maillard about the challenge of refreshing Future's newly-acquired wine brand - without alienating its incredibly loyal readership. In the news roundup we discuss whether local news has reached a turning point, ask if we'd pay for Twitter Blue, and laugh at Trump closing his blog due to low readership. Chris fills in for Peter in the outro, to mixed success.

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Decanter Editor in Chief Chris Maillard on refreshing Future’s wine brand for its loyal readers

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Frequently Asked Questions

How long is this episode of The Publisher Podcast by Media Voices?

This episode is 44 minutes long.

When was this The Publisher Podcast by Media Voices episode published?

This episode was published on June 7, 2021.

What is this episode about?

In this week's episode we hear from Decanter's Editor in Chief Chris Maillard about the challenge of refreshing Future's newly-acquired wine brand - without alienating its incredibly loyal readership. In the news roundup we discuss whether local...

Can I download this The Publisher Podcast by Media Voices episode?

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