Decarbonization-as-a-Service: $40M Raised to Help the World’s Biggest Emitters Cut Carbon

Maria Fujihara and Sinai Technologies are turning sustainability into a value driver with enterprise software that measures, prices, and reduces GHGs for the planet’s heaviest polluters.My guest today is Maria Fujihara, Founder and CEO of Sinai Technologies.Sinai Technologies is a VC-backed enterprise software company that measures, analyzes, prices, and reduces GHG emissions for large companies.In addition, Maria is the former:Coalition Advisor for Project DrawdownTechnical Coordinator for the Green Building Council in BrazilParticipant in the Global Solutions Program (GSP) at Singularity UniversityIn this episode, we talked about:Her origin story, coming to the US from Brazil with nothing, and then raising $40M and employing 60 peopleHow they chose to work with some of the world’s biggest pollutersHer work to find cultural and business alignment with her carbon-intensive customersThe challenge of stranded assets for large corporationsHow their SaaS solution helps companies understand and take action on decarbonizationThe role of TCFD and CDP in GHG reporting and corporate governanceHow her company moves sustainability from a cost center to a value adderWhat it’s like being a woman CEO of a VC-backed companyThe HeartMath Institute and the connection between the heart and the brainRecommended booksAnd lots moreHope you enjoy it!And give Maria a shout-out on LinkedIn, Slack, or Twitter by sharing this podcast with your people.---Entrepreneurs for Impact is on a mission to help climate innovators grow faster with new investment capital, share best practices among peers, expand their networks, and reach their full potential.Here's our weekly newsletter — A 3-minute summary of climate tech startups, better habits, and deep work trends: https://entrepreneursforimpact.substack.comOur main program is a Climate CEO Mastermind peer group community: https://entrepreneursforimpact.comOur invite-only cohorts of 12 executives catalyze personal development and business growth via monthly meetings, annual retreats, and 1:1 coaching and strategy calls. Today’s highly curated Mastermind members represent over $8B in market cap or assets under management.Programs are led by Dr. Chris Wedding — 4x founder, $1B of investment experience, and Duke University and UNC-Chapel Hill professor, with 70,000+ professional students taught, 25 years of meditation, an obsession with constant improvement, and far too many mistakes to keep to himself.