EPISODE · Dec 31, 2024 · 7 MIN
December 31st - BA’s Executive Club revamp: spend more, earn more
from Simon Calder's Independent Travel Podcast
In today’s podcast, British Airways’ controversial changes to its Executive Club are now rebranded as the British Airways Club. From April 2024, loyalty will be tied directly to spending, making it harder for budget travellers to earn perks like lounge access and seat upgrades. I discuss how the revamped system impacts frequent flyers, with insights from industry experts on whether this shift rewards loyalty—or alienates economy travellers.This podcast is free, much like The Independent Travel newsletter. Subscribe here and get it delivered every Friday. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
In today’s podcast, British Airways’ controversial changes to its Executive Club are now rebranded as the British Airways Club. From April 2024, loyalty will be tied directly to spending, making it harder for budget travellers to earn perks like lounge access and seat upgrades. I discuss how the revamped system impacts frequent flyers, with insights from industry experts on whether this shift rewards loyalty—or alienates economy travellers.This podcast is free, much like The Independent Travel newsletter. Subscribe here and get it delivered every Friday. Hosted on Acast. See acast.com/privacy for more information.
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December 31st - BA’s Executive Club revamp: spend more, earn more
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