December 4, 2025 - Purpose-Driven Leader Brent Rittersdorf and Permission Architect Jillian Reilly episode artwork

EPISODE · Dec 4, 2025 · 53 MIN

December 4, 2025 - Purpose-Driven Leader Brent Rittersdorf and Permission Architect Jillian Reilly

from School for Startups Radio · host Jim Beach

Brent Rittersdorf – 10 for 10!, Corporate Speaker, Meeting Facilitator, Real Estate Broker, Author of The Point Is in the Purpose: How Going 10 for 10 Can Change Your Life Everybody has their 15 minutes of fame, and for me, I look back on that experience, and I was doing something that I love to do so much that I just wanted to continue to get as better and better as I could and be a part of that team. Brent Rittersdorf is a purpose-driven leader, corporate speaker, meeting facilitator, real-estate broker, and author whose mission is to help people make wise decisions that lead to favorable results. With a diverse career background that spans both the restaurant/franchise industry, where he served as Divisional Vice President, Director of Operations, and franchise business consultant and the real-estate sector (he currently works as Managing Broker with High Caliber Realty in Kennesaw, GA), Brent bridges the gap between corporate and sales environments. As the creator of the philosophy and movement 10 for 10, inspired by a high-school moment when he made 10 free throws in a row, Brent delivers a keynote speech titled “10 for 10 – How the foul line can change your life.” Through this talk and his book The Point Is in the Purpose: How Going 10 for 10 Can Change Your Life, he offers a practical framework for helping individuals and teams define their purpose, persevere through challenges, and align their choices with long-term meaning.  Originally from Rockland, Maine, Brent now resides in Kennesaw, GA; when not speaking or working in real estate, he hosts a weekly networking event for sales professionals and entrepreneurs in Marietta, GA and occasionally retreats to a local mountain-bike trail to recharge and reconnect with his purpose. Jillian Reilly – Author of Ten Permissions You need to allow yourself to step back out into the world and start finding your way forward, one small step at a time. Jillian Reilly is the author of The Ten Permissions – a bold, timely playbook that invites people to discard outdated life-scripts and instead give themselves permission to design a meaningful, adaptive adult life in a fast-changing world. With decades of experience as a global change-facilitator, consultant, and former aid-worker across Africa, Asia, and Central Europe, she brings a unique vantage point on transformation, resilience, and reinvention. In The Ten Permissions, she lays out ten guiding “permissions”, such as “Be Willful,” “Go Astray,” “Experiment,” and “Feel Your Way”, that encourage readers to reclaim agency, embrace flexibility, and define success on their own terms. Beyond writing, Jillian works as a keynote speaker and consultant, helping individuals and organizations navigate uncertainty, rethink their assumptions, and craft lives and careers rooted in curiosity, authenticity, and purpose. Her journey from international development to thought leadership gives her insight into how to thrive in disruption and she now encourages others to stop waiting for external approval and start authoring their own paths.

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December 4, 2025 - Purpose-Driven Leader Brent Rittersdorf and Permission Architect Jillian Reilly

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