December One-Page Report: $2K Shockwave Packages, and 10x Pricing Experiments

🎧 Podcast Description In this episode of Podiatry Practice Mastery, I walk through my November 2025 one-page report — what actually moved the needle in my practice, what flopped, and how I’m trying to 10x revenue per patient without turning my clinic into a sales floor.I share why our online reviews crashed when we tried to let our EMR “do everything,” how a simple switch back to Swell brought us right back to 60–80 reviews a month, and how I’m baking referrals directly into our orthotic experience with simple cards and a small “wow” package.Then I get into the uncomfortable part: going from ~$200 per patient to $2,000+ by stacking packages, simplifying into good-better-best, and working on my own conviction around orthotics and premium care. I’ll also talk about where laser and AI scribes do and don’t fit in the real world of a busy podiatry clinic, and why I’m building an asynchronous coaching model instead of classic Zoom-heavy masterminds.If you’re already busy, sitting around $600–700K, and trying to figure out how to break the million-dollar mark per provider without burning out, this one is for you.🔑 Key Takeaways for Colleagues • Tight review automation beats “all-in-one” tools. Too many steps in the Clara review flow tanked our numbers; a simple Swell re-activation bounced us back to 60–80 reviews/month. • Patients buy outcomes, not products. Reframing shockwave + orthotics as a single ~$2,000 “get better and keep it from coming back” package creates far less resistance than selling orthotics à la carte. • Good-Better-Best is clearer than giant menus. Moving from dense treatment sheets to 3 simple pathways (insurance-only, advanced, premium stacked care) makes it easier to ask for $3K+ packages with a straight face.SEO keywords (for colleagues): podiatry practice mastery, million dollar podiatry practice, shockwave and orthotics package, Swell vs Clara reviews, podiatry good better best offer, Ben Hardy Time Is a Tool, 10x revenue per patient, asynchronous coaching for podiatrists⸻⏱ Timestamps • 00:00 – Why I still do a monthly one-page reportAccountability, sharing with other docs, and setting up the November focus. • 00:38 – Fixing review automation and dominating local searchSwell vs. Clara, how one “small” change tanked reviews, and what actually works. • 02:39 – Referral request cards & orthotic “gift bag” strategyWater bottle, socks, referral card — and why I attach referrals to high-value visits. • 03:36 – November KPIs: crossing the million-dollar paceHitting $107K for the month vs. the $80K target and what that means going into 2026. • 05:44 – Ben Hardy’s ‘Time Is a Tool’ and 10x patient valueShrinking timelines, moving from $200 to $2,000 per patient, and why that’s more about mindset than CPT codes. • 07:01 – From treatment sheets to Good-Better-Best packagesInsurance-only care, $2K shockwave + orthotics, and a $3,500 stacked premium pathway. • 09:43 – AAPPM takeaways: stacking treatments & using laserShockwave + laser + amnio, and how I’m trying to keep the explanation simple in the room. • 12:08 – Why I’m not switching to an AI scribe (yet)Quality of life vs. cost, and why I don’t want to be the guinea pig while my human scribe is working well. • 12:46 – Outsourced content, B-roll, and paid traffic testsRepurposing these audios into IG/TikTok, and running small AdWords campaigns to push the Million Dollar Blueprint. • 14:12 – Building an asynchronous coaching model for podiatristsHelping 100 docs via app-based, on-your-own-time coaching instead of weekly Zooms. • 17:04 – The big 2026 goals and incentive-based coachingGetting comfortable asking for $3K packages, 100 docs in 90 days, and using Hormozi-style incentives so people actually do the work.