EPISODE · Nov 29, 2023 · 21 MIN
Deciphering Customer Acquisition Cost for ISOs and Agents: The Math Behind Sustainable Growth
from Payments Ground Game · host Kevin and Elaina Smith
In this episode, hosts Elaina Smith and Kevin Smith take a close look at the crucial component of sales strategy: customer acquisition cost. They share insights on how to calculate this important number and discuss the implications for strategic decision-making. Using real-life examples and practical tips, they guide ISOs and agents on understanding the cost of acquiring new clients and balancing it with potential revenue. Tune in to learn how to effectively manage marketing spend and ensure a positive return on investment in the pursuit of new business.
What this episode covers
In this episode, hosts Elaina Smith and Kevin Smith take a close look at the crucial component of sales strategy: customer acquisition cost. They share insights on how to calculate this important number and discuss the implications for strategic decision-making. Using real-life examples and practical tips, they guide ISOs and agents on understanding the cost of acquiring new clients and balancing it with potential revenue. Tune in to learn how to effectively manage marketing spend and ensure a positive return on investment in the pursuit of new business.
NOW PLAYING
Deciphering Customer Acquisition Cost for ISOs and Agents: The Math Behind Sustainable Growth
No transcript for this episode yet
Similar Episodes
Apr 21, 2026 ·26m
Apr 22, 2025 ·30m
Apr 8, 2025 ·22m
Mar 25, 2025 ·23m
Mar 21, 2025 ·0m
Mar 11, 2025 ·30m