Decision Power with Jennifer Nuckles

What if the biggest obstacle to innovation isn’t competition—but slow decision-making? Is slow decision making holding you back? In this episode of North Star Leadership, Lindsay Pedersen sits down with Jennifer Nuckles, Chairperson & CEO of R-Zero, to explore what it takes to lead across industries—from CPG to gaming, fintech, and health tech. Jennifer shares hard-won lessons on risk-taking, moving fast, and why leading with influence beats leading with authority. Whether you're a brand strategist, executive, or aspiring CEO, this conversation is packed with insights on navigating leadership at every level. Key Takeaways: Leadership Beyond Titles: The best leaders don’t rely on authority—they influence, inspire, and align people toward a common goal. Making the Leap to CEO: The shift from CMO to CEO means owning every decision, from office space to product launches. The stakes are higher, but so is the impact. Lessons from CPG to Tech: Traditional industries can be slow-moving, while tech embraces speed and risk. Jennifer explains why she left CPG to scale businesses at hyper-growth speeds. Risk & Reward: Why moving fast—even if it means breaking things—is essential for companies aiming for exponential, rather than incremental, growth. The Power of Cross-Industry Experience: Jennifer’s career spans CPG, fintech, gaming, and health tech. She shares why great leadership transcends industries. The Hidden Challenge of Decision-Making: The biggest bottleneck in large organizations? Layers of approval. Jennifer contrasts CPG’s cautious approach with tech’s real-time agility. Why Every CEO Needs Experts: Great leaders know their strengths—and surround themselves with the best minds to fill the gaps. Resources: Jennifer Nuckles on LinkedIn I R-Zero Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn