Declining Birth Rates Drive Changes in Family Demand

Fertility and birth rates are declining globally, undermining baby and infant market growth potential. With around 140 million babies being born each year, the market for child-related products and services remains huge. The trends towards fewer children and smaller households are also shifting family needs, creating new demand and many opportunities for businesses. Backed by rising income, parents nowadays are willing to spend more on the fewer children that they have while seeking products and services that help them to simplify their daily lives.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.