Decoded: The Vertical Limit: Commodity vs Complexity
from Future Commerce Hosted by Phillip Jackson, Boris Lokschin
High Complexity, Low Commodity Online experiences have become more commoditized over time; low and no-code platforms have displaced the need for a “developer,” and instead require feature configurations and tweaks Software development thrives where experiences have high complexity. High complexity often means that there are no de facto “standards” or best practices that need to be employed. This requires developers to build, test, refine, and iterate. This is the best-case scenario for a developer in eCommerce. eCommerce platforms have become increasingly prescriptive in UI and UX as customers have become “used to” certain purchasing patterns Ecommerce needs to become more complex in certain industry verticals. Specific sectors such as automotive, food, furniture, manufacturing, and pharmaceuticals all have sophisticated requirements, complicated purchase paths, long consideration times, unique regulatory requirements, or other challenges that make them a poor fit for off-the-shelf software, but a great fit for developer innovation. A shopper’s identity in high-commodity environments is tied to the retailer. You’re not a grocery shopper, you’re a Walmart shopper or a Target shopper. However, in high-complexity environments, the identity of the shopper is found in the brand of the product itself. You’re not a car driver, you’re a Tesla driver. Associated Links: Learn more about Boris Lokschin and Spryker Check out Excite 2022, Spryker’s eCommerce Conference in June
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What this episode covers
It’s no secret: low-code and no-code platforms have displaced the need for a “developer.” Yet, software development thrives with highly complex experiences. This combo means that there is no such thing as a best practice. In episode 4 of Decoded, Phillip and Boris chat about high-complexity environments versus high-commodity environments and their effects on the shopper. Listen Now!
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