Decoding Amazon for Supplement Companies: An Interview with Brian Yam

Brian Yam, founder of Blue Ocean Regulatory and creator of the YouTube Channel, Mighty Startup, has been involved in the dietary supplement, health products, and food industries since 2004. He phoned in to the Supplement Source podcast to share some insights on Amazon he presented at CRN's annual WellComms event.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.