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Decoding Happiness - Key to Creating a Futureproof Brand? episode artwork

Jun 1, 2016 28 min

Decoding Happiness - Key to Creating a Futureproof Brand?

from Didn't See It Coming with Marc Stoiber Hosted by Marc Stoiber

Selling happiness (and unhappiness) through consumption is a concept as old as planned obsolesence itself. But consumers are tiring of the merry go round, and brands that want to survive and thrive into the future need to redefine how they make consumers happy. This is a topic that fascinates me, and is the subject of exploration in my book. In this episode, I bring aboard renowned psychologist, author and all-around good guy John Marshall Roberts to discuss our natural happy state, and how brands can augment it.

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This episode was published on June 1, 2016.

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