Decoding Happiness - Key to Creating a Futureproof Brand?

Selling happiness (and unhappiness) through consumption is a concept as old as planned obsolesence itself. But consumers are tiring of the merry go round, and brands that want to survive and thrive into the future need to redefine how they make consumers happy. This is a topic that fascinates me, and is the subject of exploration in my book. In this episode, I bring aboard renowned psychologist, author and all-around good guy John Marshall Roberts to discuss our natural happy state, and how brands can augment it.