Decoding Korean aka K-Beauty w Glow Recipe Founders

Sarah Lee and Christine Chang, the founders of Glow Recipe Skincare, school us on the red hot Korean a.k.a. K-Beauty industry—explaining everything from its reliance on unusual and pure ingredients (snail secretions, anyone?) to its playful packaging. They also share how they came up with the cult-favorite, Watermelon Sleeping Mask which has sold out over 7 times at Sephora with an 8,000 person waitlist. Plus, how the women decided to get off the fast track as VP's at Loreal and in 2017 launch the fruit-inspired Glow Recipe line, which is cruelty-free and made without parabens, sulfates and phthalates. Sarah and Christine's newest K-Beauty-inspired line, Sweet Chef, is available  at Target.