Decoding Manufacturing Marketing for Non-Marketers

Featuring Suzi McNicholas, Director of Marketing and Transformation at Johnson Controls.

Episode 222 of the The Kula Ring podcast, hosted by Kula Partners, titled "Decoding Manufacturing Marketing for Non-Marketers" was published on February 14, 2023 and runs 32 minutes.

February 14, 2023 ·32m · The Kula Ring

Summary

As marketers, the conversation invariably comes up: “what do you actually do?” Sometimes, that conversation leads to non-marketers putting in their two-cents on the process. Suzi McNicholas, Director of Marketing and Transformation at Johnson Controls, tells us that this is because everyone is a consumer of something and has been marketed to at some point. In this episode, Suzi helps explain what makes B2B marketing in a manufacturing context unique.

Episode Description