Decoding SaaS Rationalization to Drive Cost Savings with Daniel Garcia (Coinbase)

How many applications, redundancies, and duplicative tools are in your stack? The sprawl and inefficiency is real, and the opportunity to optimize is massive. In this episode, learn how IT procurement and software asset management expert Daniel Garcia uses SaaS app rationalization as a key lever in Coinbase's cost reduction strategies. Discover how to align your sourcing approach with organizational outcomes and leverage data-driven decisions to optimize your software stack.Key Takeaways[00:00 - 02:39] Introduction to Daniel Garcia, and background at Coinbase leading IT procurement and SAM[02:39 - 04:17] Aligning SAM strategy to overall company outcomes in the cryptocurrency industry[04:18 - 06:02] Cost optimization and innovation, rationalization with software solutions[06:01 - 08:26] Examining app redundancy, data-driven decisions driven by Zylo that enable better governance[08:27 - 10:16] A clearer picture of SaaS use and data, thinking about the lifecycle of software[10:20 - 13:12] Infrastructure and on-prem, a convergence of cloud similar to legacy SAM and SaaS coming together[13:13 - 14:38] Processes and utilization data, fueling better negotiations in renewals[16:17 - 18:19] The sacred cow of the product, avoiding deprecation as a necessary software[18:18 - 20:57] What businesses miss out on by not taking care of low-hanging fruit software expenses, monumental savings in cost[20:59 - 23:35] Managing different department software beyond IT, a robust process and building self-serve options[23:35 - 26:11] The most surprising app or piece of technology Daniel has seen expensed