Decoding TikTok Marketing

Social media is constantly evolving. And keeping up with the trends is challenging for anyone, let alone those of us who actually have a business to run too... For example, recently, Instagram announced that they wanted creators to focus more on reels than images. The meaning of this is simple - videos posts will now receive a MUCH heavier algorithm than image-based ones. When we first heard of this update, we were shocked. Instagram was always, first and foremost, a photo-sharing app, even when it introduced Stories to compete with Snapchat. But now, it feels like the end of an era. We’re officially entering the zone where TikTok-style marketing is the cheapest and most powerful tool we can have in our arsenal. But here’s the tiny problem: if you’re a millennial like us, TikTok probably gives you nightmares. Let’s face it, there’s a lot to dislike about TikTok - most of it is cringy, confusing, and needlessly shallow. But, we also can’t deny that TikTok is the place to be if you want to market smartly, without creating a huge dent in your bank account. So, how can we use TikTok in a way that aligns with our values? Well, that’s exactly what we’ll be discussing in today’s episode! If TikTok feels like a mangled mess, this episode is for you! We discuss how we feel about TikTok, how we’re planning on using it intentionally (so no pointing and dancing), why we think it’s so addictive, and more! Here’s a peek at what else you can expect: What we love and hate about social media in general The terrifying future of huge tech companies deciding how we should market our business Why it’s easier than ever to be manipulated by what’s trending How to be intentional about using TikTok Why it’s important to put your big girl pants on as an entrepreneur (even if that means doing things you dislike Once you’re done listening to this episode, find us on Instagram (@heymarvelous) and tell us how you’re planning to use TikTok moving forward! Resources: Instagram’s New Focus Eleanor Beaton - And She Spoke Catfishing Friends on TikTok Nothing Fancy - Alison Roman ARQ Underwear This week’s Joys: Instead of a hustle this week, we’re bringing you two joys, one for each of us! Our first joy is a cookbook. ‘Nothing Fancy’ by Alison Roman is exactly what it sounds like - a cookbook full of simple recipes that are super delicious! Our second joy is underwear. Not just any underwear, but granny panties. ARQ’s high-rise underwear has been the most comfortable thing we’ve put on our bodies this year and we’re happily willing to shell out $300 to buy multiple pairs in every color (please and thank you). This podcast is brought to you by the Marvelous online teaching platform. Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.