Deconstructing Privacy and Consent in Digital Marketing and Ad Tech

Michael Hahn is the Executive Vice President and General Counsel at the Interactive Advertising Bureau and IAB Technology Laboratory, a trade association that develops industry standards, conducts research, and provides legal support for the online advertising industry. In his role, he leads the organization's legal affairs counsel and internal compliance efforts.  With extensive experience in litigation, Michael has provided multiparty class-action antitrust defense representation and directed lawsuits involving competitor conduct, distributional restraints, monopolization, and price discrimination claims. He serves as Co-chair of the New Jersey State Bar Association Antitrust Law Committee and previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section's Civil Torts & RICO Committee. In this episode… Privacy regulations in the digital marketing and advertising technology space have become increasingly complex, with uncertainty surrounding the concept of data sales and the exchange of personal information. So, how can you navigate consent and interpret the many regulations in this industry? According to the settlement documents of Sephora's enforcement action, a sale in advertising technology involves all manner of analyzing and measuring consumer data. Antitrust litigator Michael Hahn says that businesses must develop a contract that complies with state privacy laws to communicate consumer privacy preferences to organizations involved in digital ad distribution. IAB has developed a multi-state privacy agreement to help businesses remain compliant and act as a mediator in contract agreements.  In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels interview Michael Hahn, EVP and General Counsel at IAB, about managing evolving privacy consent laws in the advertising technology space. Michael discusses the conditions surrounding the sale of data, how IAB helps members comply with privacy laws, and the impact of Sephora's settlement action on digital advertising.