EPISODE · Aug 2, 2023 · 5 MIN

[DECRYPTE] User vs. Buyer Persona : Pourquoi les différencier ?

from Product Marketing Stories : Conseils | Carrière | Growth | Framework | Stratégie marketing | Tools | Tech · host Carlota Güell

Avec Product Marketing Decrypte, je déconstruis pour vous le jargon et expressions courantes du Product Marketing pour les rendre compréhensible.Cette série de mini épisodes, vous permet de vous former et d’apprendre les principes de base du Product Marketing pour monter en compétence et éviter les moments de malaise en réunion ou pendant une discussion entre collègues. LE SUJET DU JOUR 🎓Construire ses Personas c'est bien, mais savez-vous quelle est la différence entre un user persona et buyer persona ? Si vous souhaitez éviter d'être à côté de la plaque dans vos campagnes de communication, je vous conseille d'écouter cet épisode express. 💥 Au progamme : Quelles différences entre user et buyer persona ?Pourquoi c'est important de l'identifier au moment de construire les Personas ? Comment adapter ses messages et son discours en fonction ?A écouter sans modération pour briller à la rentrée ! RESSOURCES 🛠️ Écouter l'interview 01. Construire des personas qui servent avec Candice Aime. Ecouter 10. Marketing Decrypte : C'est quoi un Persona ? Dupliquer le template pour gagner du temps dans l'élaboration des Persona.CONTACTEZ-MOI👋Écris-moi sur Linkedin : Vos retours me mettent en joie ! Vous avez un mot ou un sujet que vous souhaiteriez que j'aborde dans un prochain épisode de "Décrypte" ? Ecrivez-moi en MP sur Linkedin !Abonne-toi au compte Linkedin Product Marketing Stories pour être au courant de la sortie des nouveaux épisodes.SOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi au podcast 🔔 Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici).Mentionne le podcast sur Linkedin et partage-le à toutes les personnes qui souhaitent progresser en Product Marketing !Vous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadIci on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mixHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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[DECRYPTE] User vs. Buyer Persona : Pourquoi les différencier ?

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How long is this episode of Product Marketing Stories : Conseils | Carrière | Growth | Framework | Stratégie marketing | Tools | Tech?

This episode is 5 minutes long.

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This episode was published on August 2, 2023.

What is this episode about?

Avec Product Marketing Decrypte, je déconstruis pour vous le jargon et expressions courantes du Product Marketing pour les rendre compréhensible.Cette série de mini épisodes, vous permet de vous former et d’apprendre les principes de base du Product...

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