Dedcool: Scenting Your Life with Founder Carina Chaz

Carina, who started creating fragrances at the young age of 13, is the visionary founder behind Dedcool, the contemporary fragrance brand renowned for its gender-neutral, nontoxic, vegan, biodegradable scents and fun branding. With a passion for sustainability and innovation, Chaz has revolutionized the fragrance industry by creating artisanal scents that resonate with modern consumers. Her journey began with a desire to disrupt the traditional fragrance market and offer inclusive, eco-conscious alternatives. Through DedCool, she has blended luxury with sustainability, crafting fragrances that evoke unique moods and memories while prioritizing cruelty-free and vegan practices. Her bold vision and dedication to sustainability continue to shape the future of fragrance.In this episode, Carina also discusses:Building from an idea to an instagram page to a real businessBeing a child of the labLayering 101Using fragrance as a form of self expressionThe success of their Simple TinDifficulty scaling a brand with a lack of financial knowledgeExpansion into different home categoriesWe hope you enjoy this episode and gain valuable insights into Carina’s journey and the growth of Dedcool. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Dedcool at www.dedcool.com and on Instagram at @dedcoolThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co