Deep & actionable SKAN 4.0 breakdown with Eran from Singular. What to expect from SKAN 4.0? (#55)

This is no BS gaming podcast 2.5 gamers session #55. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Host: Matej Lančarič Special guest: Eran Friedman  Youtube: https://youtu.be/edfxCUnVOnI Agenda 00:00 Intro 04:18 State of the iOS 07:11 Current adoption rate of SKAN 4.0 (iOS 16.1 and above) 09:17 Why update MMP SDK now?  10:35 What's the advantage of being an early adopter? 12:19  Is it possible to have SKAN 3 in place and start testing SKAN 4.0? 14:22 What's the most significant difference between SKAN 3 and SKAN 4? 15:47 What are the different postbacks? How do the conversion windows look for these postbacks? 22:17 How to think about the three postbacks? Is it actionable? 26:27 What is the locking window feature about? 28:37 How can I track the evolution of LTV in SKAN 4.0? 32:20 Could you set up different conversion schemas for each postback? 39:58 Is there a SKAN 4.0 checklist? 46:05 How to get creative-level data?  49:30 Crowd anonymity  51:30 Eran's contact details ([email protected]) Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric 11 tips for killer User Acquisition ops (Q1 version) - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q1-2023/