Deep Brands

In 2018, Kiernan Laughlin co-created Deep Indian Kitchen, scaling it into the #1 frozen Indian brand in the U.S. and reaching over 26,000 stores. Building on that success, he created and launched Deep Brands in 2026, a family of cuisine-focused brands dedicated to increasing accessibility for global flavors. As General Manager, Kiernan brings 20 years of CPG leadership from giants like Unilever and Gorton's Seafood to a platform that prioritizes authenticity above all else. Deep Brands, a subsidiary of the three-generation family company Deep Foods Inc, operates with a unique "one cuisine per brand" philosophy. This allows brands like Deep Indian Kitchen and the newly launched Tem Toa (the first frozen brand dedicated exclusively to Thai cuisine) to represent their cultures with bold, restaurant-quality flavors. In this episode, we discuss the commitment to making products from scratch using traditional recipes and how every purchase supports the Deepkiran Foundation to provide education for children in rural India. Inside the Episode: The operational complexity of using traditional recipes and high-quality ingredients to replicate a true restaurant experience at home in minutes. Kiernan's strategic roadmap used to take Deep Indian Kitchen from a 2018 launch to the top-selling frozen Indian brand in America. A look at the 2026 launch of the first frozen food brand dedicated exclusively to Thai cuisine and the challenge of bringing those specific flavors to the freezer aisle. Shop Tem Toa here! This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.