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Deep Dive #13.1: Sự tiến hoá của social – Từ earned media đến owned và paid media

EPISODE · Apr 20, 2023 · 29 MIN

Deep Dive #13.1: Sự tiến hoá của social – Từ earned media đến owned và paid media

from Brand Talks · host Brands Vietnam

Trong số thứ 13 của series Deep Dive, Brands Vietnam sẽ thảo luận về vai trò của mạng xã hội và những cách đầu tư phù hợp trong bối cảnh tiến hoá thần tốc của nền tảng này. Việc định nghĩa Social Media hiện nay có gì khác so với trước kia? Sự phát triển của các mạng xã hội mới tác động như thế nào đến người dùng, thương hiệu? Và nếu đầu tư thì thương hiệu nên đầu tư và kiểm soát khoản đầu tư như thế nào?

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Deep Dive #13.1: Sự tiến hoá của social – Từ earned media đến owned và paid media

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