Deep Dive: Blended Travel with Euromonitor International

Based on new work from Euromonitor International that looks at whether blended travel is here to stay, its part to play in changing the way we travel for the better, and whether travel is actually building back better. During our latest Travel Hero Podcast we discussed the opportunities and future of blended travel with Stephen Dutton , Client Insights Research Manager at Euromonitor. In this podcast moderator Charlotte Lamp Davies of A Bright Approach and Stephen Dutton discuss various aspects related to blended travel and its impact on the way we travel. It explores long-term shifts in office working culture, the rise of blended travel as the new business travel, and why traditional business travel will most likely not return to pre-pandemic levels. The podcast also covers new developments in enhancing the blended travel experience and creating value through different options and tiers. It examines the impact of blended travel on in-destination spending and how it can contribute to more economically sustainable practices. Additionally, the podcast delves into the future of mass tourism in Europe, such as Amsterdam and Venice, and how it aligns with blended travel and new travel models. Enjoy the engaging interview and look out for Euromonitor report on Blended Travel which will be published on ITB Berlin’s website in the coming week where you can also find previous Travel Hero podcast episodes.