DEEP DIVE: Disabling Comments on Social Media Posts

There are many decisions to make when you're posting an ad on social media for your brand — the placement, the timing, the audience, the hook, the creative.But one factor that doesn't get talked a lot about is the comments. After all, social media ads are mostly just posts with a budget behind them — posts that can include comments.That's great if your company has a lot of goodwill and gets positive comments; less so if you don't.Which is why some marketers consider turning comments entirely off. Sure, you'd prevent negative comments, but what do consumers think of that strategy? Do they even notice?Now, we have some answers thanks to a new study published in the Journal of Marketing called No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments.Freeman Wu is the co-author of that paper. He is an Assistant Professor of Marketing at Vanderbilt University in Nashville Tennessee. Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and CoursesToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Some links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy