Deep-dive into Google Privacy Sandbox. Same disaster as Apple ATT? When is it happening? (#57)

This is no BS gaming podcast 2.5 gamers session #57. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠Matej Lančarič⁠⁠, Kate Lovejoy, Loic Anton Youtube: https://youtu.be/z6QTF7oHu-I Agenda 00:00 Intro 02:36 What the hell is Privacy Sandbox? 05:44 How does the Privacy Sandbox work? 07:34 Why should we pay attention to the privacy sandbox? 10:37 What can you beta test? 15:58 Do you need to implement SDK for every client? 17:44 How does the cooperation with Google look like? 22:31 Audience definition before and after Privacy Sandbox 29:41 When is the Privacy Sandbox happening? 36:32 When do you need to deep-dive into Privacy Sanbox? 40:00 Closing remarks Email at kate@adikteev or [email protected] for more information Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit ⁠⁠lancaric.substack.com⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric User Acquisition as the New Frontier of game development https://lancaric.me/ua-the-new-frontier-of-game-dev/