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Deep Dive | Measuring What Matters: How KPIs Are Shaping the Future of Tourism episode artwork

EPISODE · May 5, 2026 · 20 MIN

Deep Dive | Measuring What Matters: How KPIs Are Shaping the Future of Tourism

from Travel Hero Podcast · host TravelHero

Key performance indicators (KPI) are playing an increasingly important role in the tourism industry. Key performance indicators can help sustain success, identify weaknesses, and minimize risks. This applies not only to business processes but also to issues such as sustainability, overtourism, and social integration. Martin Jahrfeld talks with Jannik Müller (Head of Market Research, Tourist Association of North Rhine-Westphalia) and Kai Partale (Senior Managing Partner, benchmark services) about strategies and opportunities in the use of KPIs.

What this episode covers

Key performance indicators (KPI) are playing an increasingly important role in the tourism industry. Key performance indicators can help sustain success, identify weaknesses, and minimize risks. This applies not only to business processes but also to issues such as sustainability, overtourism, and social integration. Martin Jahrfeld talks with Jannik Müller (Head of Market Research, Tourist Association of North Rhine-Westphalia) and Kai Partale (Senior Managing Partner, benchmark services) about strategies and opportunities in the use of KPIs.

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Deep Dive | Measuring What Matters: How KPIs Are Shaping the Future of Tourism

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How long is this episode of Travel Hero Podcast?

This episode is 20 minutes long.

When was this Travel Hero Podcast episode published?

This episode was published on May 5, 2026.

What is this episode about?

Key performance indicators (KPI) are playing an increasingly important role in the tourism industry. Key performance indicators can help sustain success, identify weaknesses, and minimize risks. This applies not only to business processes but also...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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