Deep Dive | Sustainable Journeys: Adventure Travel’s Role in Shaping Tourism's Future

In this episode of ITB Berlin's Travel Hero Podcast, Shannon Stowell, CEO of the Adventure Travel Trade Association, dives into the world of adventure travel. We explore its positive impact on local communities, the growing focus on sustainability, and emerging trends shaping the industry's future. We shares insights on how adventure travel providers can build responsible and climate-conscious experiences.