Deep Dive: What is a green butler? | Christopher Warren, CEO & Founder, MyGreenButler & Rika Jean-Francois, ITB Berlin

Meet My Green Butler in our most recent ITB Travel Hero Podcast! What is a "green butler"? An easy-to-use sustainability management platform that uses gamification and eco-feedback to persuade guests, staff and tourist accommodation owners to effectively reduce carbon emission through conserving energy & water & cutting waste. That sounds interesting, doesn’t it? ..and it’s fit for business: As a cloud-based SMART tech solution with science-based results, it monitors multiple resource types, audits carbon and records financial savings in real-time. The amazing part is that everyone is involved: Guests and staff enjoy being involved and are highly motivated to help conserving resources - it’s actually their behavior which is in the center of this sustainable hospitality management tool. Learn more about the story behind it when our CSR Commissioner Rika Jean-Francois chats with Dr. Christopher Warren, Founder & CEO of My Green Butler