Deep Dive with Deborah Rothe, Director, ITB Berlin: When, What, Why You Must Attend

In our latest Travel Hero Podcast, we have the pleasure of hosting ITB Director Deborah Rothe in a conversation with podcast host Charlotte Lamp Davies from A Bright Approach. Together, they delve into the details of the upcoming ITB convention scheduled for March 2024 in Berlin, shedding light on what awaits both delegates and exhibitors. With a comprehensive conference program featuring 17 tracks and over 400 speakers and industry experts, ITB Berlin has solidified its position as the go-to platform for the travel sector to engage in discussions on global matters impacting the industry. The theme for next year's convention is "Pioneer the Transition in Travel & Tourism. Together," encapsulating the ethos that defines ITB Berlin. Whether your interests lie in diversity, geopolitics, destination trends, or technological advancements, ITB Berlin has a dedicated track for you. As we anticipate tens of thousands of visitors next year, this podcast serves as a valuable resource for you to prepare and plan your schedules accordingly. We eagerly look forward to welcoming you all from March 5th to 7th, 2024.