Deep Fakes Are Getting Smarter Every Day. So Is the Rochester Tech Fighting Back.

Peter Soufleris, founder of IngenID and University of Rochester alum, pulls back the curtain on one of the most quietly important technologies being developed right here in Rochester, voice biometrics and deep fake detection that protects millions of people from identity fraud every day.Discover what voice biometrics actually is, how companies like Spectrum use the sound characteristics of your voice to verify your identity during a call, and why the rise of deep fake audio technology has made that process both more urgent and more complex. Learn why Peter believes the battle between AI fraud and AI defense looks a lot like the early days of computer viruses and antivirus software, a constant cycle of measures and countermeasures that requires real time updates and relentless vigilance.Peter shares the story of a Wall Street career path that took an unexpected turn when he discovered voice biometrics as an investor 20 years ago and never looked back, and explains why he deliberately chose Rochester over Silicon Valley to build his company, hiring only locally and leaning on the deep tech talent ecosystem surrounding the University of Rochester and RIT.Peter also offers practical advice on what individuals and companies can do right now to protect themselves from deep fake voice scams, including what call center agents should be listening for and why multifactor authentication is your best defense.To learn more or start a conversation about protecting your organization visit ingenid.com.