Deep Listening for Deep Business Results

In this episode of Talking Business Now, Oscar Trimboli, a former marketing director at Microsoft, joins host Kelly Scanlon to talk with us about what deep listening is, how to master it and how to use it to increase productivity, improve processes and grow your business. Trimboli says that despite spending 55% of our time listening, only 2% of people really grasp the skill. But the stakes for not listening are high, ranging from miscommunication to job turnover to lost sales. At Microsoft, Tribmoli and his teams were renowned for their ability to deep listen to customers in the call center as well as their market research summaries. Trimboli brought his passion for Deep Listening to next-generation leaders at Microsoft by rebuilding the company's graduate leadership program, which was eventually implemented in 26 countries. As a deep listening expert, Trimboli is on a quest to create 100 million Deep Listeners in the world. In this episode, discover: What Deep Listening is, including how it differs from active listening Why Deep Listening matters in leadership more than ever The difference between a good listener and a great listener The four villains of listening The 125-400 rule—and why mastering it is the key to unlocking Deep Listening How to listen to what’s unsaid Relational versus contextual listening The true costs of not listening CONNECT WITH OSCAR TRIMBOLI Take the Deep Listening Survey: www.ListeningQuiz.com LinkedIn: Oscar Trimboli Twitter: @OscarTrimboli Facebook: Oscar Trimboli Learn more about your ad choices. Visit megaphone.fm/adchoices