Deep Talk: Social Media Content Creation & Measurement | Anja Olivieri, Agorapulse & Teresa Baumgarten, ITB Berlin

In this epiosde we explore the untapped potential of Social Media content creation and measurement. Anja Olivieri, Regional Manager DACH at Agorapulse, shares valuable survey insights not only about reasons why to use Social Media, how to choose the right channel for your business and why and how to measure your success on the platforms - but so much more. Most of all: Anja shares handy tips on how to do Social Media in tourism right. So: start using all your potential and start measuring!