EPISODE · Mar 13, 2020 · 1H 19M
Deep Thoughts on Castles, Conversion Rates, Engagement & Belonging, Friction Points
from Talent Rebelcast · host Evergreen Podcasts
Allyn & Tracey focus on connecting dots this week and do using the word "Gravitas" more then once. We talk about: How castles make you smarter Why RM needs to get its head out fo the sand and start really learning about its customers (Candidates) How Consumer and Recruitment Marketing are different The connection between cults and strong brands How RM maybe should focus on identity marketing There are three types of work according to Tracey: Jobs, careers and callings Conversion dashboards are more powerful then conversion rate tracking Friction is the most powerful RM weapon in your arsenal
What this episode covers
Allyn & Tracey focus on connecting dots this week and do using the word "Gravitas" more then once. We talk about: How castles make you smarter Why RM needs to get its head out fo the sand and start really learning about its customers (Candidates) How Consumer and Recruitment Marketing are different The connection between cults and strong brands How RM maybe should focus on identity marketing There are three types of work according to Tracey: Jobs, careers and callings Conversion dashboards are more powerful then conversion rate tracking Friction is the most powerful RM weapon in your arsenal
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Deep Thoughts on Castles, Conversion Rates, Engagement & Belonging, Friction Points
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