Deepak Parmar, Design Director and Emily Fiddes, Associate at MCM: "I don't believe design is about aesthetics, I believe it's about inspiring change"

A discussion between our inspirational panel; Deepak Parmar, Design Director at MCM Emily Fiddes, Associate at MCM Tracy Drury, Product Creative at Stansons Wesley Bradshaw, Product Creative at Stansons 👀 Why its important to have a clear vision and understand what you want to achieve before designing a space, rather than simply adding various elements that may not be necessary.   🗣️ Are ongoing dialogues and collaboration with clients, rather than relying solely on surveys and quick consultations important? Deepak Parmar, Design Director at MCM. Deepak’s outstanding career, launched from his BA Honors in Interior Design at Kingston University, then rapidly progressing into leadership roles at Claridge Architects, Morey Smith and Edge. The past 8 years has seen Deepak in the honourable position of Design Director for the award-winning, global practice, MCM Architecture.   Emily Fiddes, Associate at MCM, Prior to entering the world of workplace design, Emily graduated from Northumbria University achieving Master of Architecture, Distinction in Architecture and a BA Honors 2:1 in Architecture. Entering IA Interior Architects as a junior designer, to becoming an associate and working on projects across EMEA, all within 4 short years. Emily then moved over as a senior workplace consultant at the award-winning, global practice, MCM Architecture. Here Emily has been focusing on client workplace strategy, spanning across tech giants, legal and financial through to public authority sectors.