Deepfake the World

On today’s episode, Phillip and Brian discuss e-biking and deficient snack drawers, AI and the recent developments within use cases for eCommerce, and also about that guy in Starbucks who was in full-VR use like it was his job. Was it his job? I mean, he did have a tie on.

Jeroboam-sized BOOMCHICKAPOP

• How has Phillip’s experience with being a one-car family for a year been going and wait, how many miles has he either biked or run this year so far?
• Artificial limitations can provide great opportunities to be creative and intentional
• How’s your snack drawer looking and what’s a guy or gal to do about it?
• Sometimes a snack brand’s ideal customer is the one standing in front of the compulsive buy section in Home Depot or Lowe’s
• Let’s Enhance can ingest and teach the AI through 3D models, so if you can import a 3D model of your product, you can then compose images with the AI through prompts alone
• The whole of the AI engine has contextual understanding of certain things in the world and the same brief that would go to the creative team now goes to the engine
• “These tools are going to continue to point us towards better collaboration between departments and probably tighter teams and running diverse teams against different segments as opposed to having disparate business units.” - Brian
• Why do we need humans to sit in and give perspective on what is on brand and what is not when you could tell the AI, "This is our brand book. Follow the brand book," and then give the unlimited power of creativity to other people who are going to use it in whatever channel that you can't potentially even begin to imagine yet?” - Phillip
• Neither you nor your hair can look cool with a VR strap that goes straight down the middle of your head
• Route is getting some hate, but really all Route or any shipping insurance company is doing is creating a value extractive solution for your shortcomings as a brand or service

Associated Links:

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• Get your tickets to our Archetypes Event December 1 in Miami, FL
• Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!
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• Listen to our other episodes of Future Commerce

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