Deepfakes and Small Screens Overshadow Marketing in 2024 (413)

Big tech CEOs ran to Washington to explain why they haven't protected US children. YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today? And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box. Rants and raves include small audience wins and a new place for the chief marketing officer. This week's links: Elmo's Wellness Check Social Media Execs Explain Behavior to Congress YouTube Revenues Soar TikTok Usage Way Up George Carlin Lawsuit X Blocks Taylor Swift Search UPS Scraps CEO TikTok Usage Up with Minors The State of the Creator Economy [Report] ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.