Deepfakes, Sora 2 & the Price of Trust: How to Fail Fast (Safely) with AI

Send us Fan MailAre you trusting what you see online? In this episode, Aamir Qutub and co-host Davina Montgomery explore how AI-generated content is reshaping trust, creativity, and business — and what happens when companies rush into automation without preparation. From OpenAI’s new Sora 2 model that creates ultra-realistic videos to a $440,000 AI-written government report gone wrong, this conversation dives deep into the balance between innovation and integrity. You’ll learn how to use AI boldly — without losing your authenticity — and why training your people before deploying new tech might just save your brand.  What’s inside: • How OpenAI’s Sora 2 is changing video, social media, and storytelling • The rise of deepfakes and misinformation — and how to spot them • Why authenticity and trust are now business currencies • Real-world AI fails: Deloitte’s fake report & the Commonwealth Bank voicebot debacle • How to “fail fast” the right way: train first, test safely, then scale confidently  Resources & Links:📲 Dumb Monkey AI Academy → https://dumbmonkey.ai/📱 Dumb Monkey App → https://dumbmonkey.ai/dl 📘 The CEO Who Mocked AI (Until It Made Him Millions) → https://mybook.to/dumbmonkeypodcast 🚀 Enterprise Monkey → https://enterprisemonkey.com.au 🛠️ Tools & Platforms Mentioned  Sora 2 (OpenAI) → https://openai.com/sora ChatGPT (OpenAI) → https://chat.openai.com/ Adobe Content Authenticator → https://contentauthenticity.org/