DeepMind Startups Soar, Agentic Ads Boom, UK Banks Face Mythos Snub

from AI in the UK · host Niels Footman and Matt Wilkinson

This week, Matt Wilkinson and Niels Footman discuss:Yet more DeepMind alumni score major funding rounds for AI startups. But what exactly do Inherent and Orbital do?A key advertising body predicts UK spend on agentic advertising will balloon to £18bn by 2030. Do these punchy predictions hold up?And with UK banks denied advance access to Anthropic's Mythos model, OpenAI steps in to the breach. How important is the Anthropic snub?

Episode metadata supplied by the publisher feed · Published Jun 10, 2026

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DeepMind Startups Soar, Agentic Ads Boom, UK Banks Face Mythos Snub

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