Deezer : AI Decisioning et CRM Marketing avec Emilie Chanson, Head of CRM

from CRM Heroes - Les secrets du CRM Marketing BtoC · host David Nget

On entend tout et n'importe quoi sur l'IA dans le CRM. Mais concrètement, comment passe-t-on de la simple segmentation à un véritable moteur de décision automatisé ?Pour ce tout premier épisode de CRM Heroes, je reçois Émilie Chanson, Head of CRM chez Deezer pour décortiquer son projet d'AI Decisioning.Ensemble, on dépasse la théorie pour aller dans le dur :Pourquoi l'AB testing classique ne suffit plus.Comment l'IA arbitre le "Next Best Action" mieux qu'un humain.L'impact sur la façon de voir le CRM chez DeezerUn épisode indispensable pour ceux qui veulent transformer leur base de données en actif intelligent (no bullshit)Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Episode metadata supplied by the publisher feed · Published Feb 17, 2026

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Deezer : AI Decisioning et CRM Marketing avec Emilie Chanson, Head of CRM

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This episode was published on February 17, 2026.

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